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MatchPod Programme

World Cup Estate Rollout Model

Pixelhut Design . Plan . Deliver
2026

INTRODUCTION

The World Cup presents a significant opportunity to activate outdoor spaces across the Star Pubs & Bars estate.

While LED Fan Zones support flagship, high-footfall locations, many core estate sites require a structured, lower-infrastructure outdoor viewing solution.

The MatchPod has been developed to meet this need, providing a premium, engineered, repeatable outdoor activation format designed specifically for pub garden and terrace environments.

Built by the same team delivering the LED Fan Zone programme, the MatchPod applies Pixelhut's proven outdoor activation methodology to a scalable, estate-wide format.

MatchPod front render
Pub garden outdoor viewing activation

Estate Activation Model

Delivering national tournament impact demands a structured, tiered estate activation strategy balancing reach, consistency, and operational efficiency.

LED Fan Zone
Flagship Locations
LED Fan Zones
MatchPod Deployment
Core Estate Sites
MatchPod Deployment

This framework enables consistent brand presence across the estate while maintaining operational control.

The MatchPod Concept

The MatchPod is a purpose-built, 2.2m-wide engineered outdoor viewing unit designed for structured estate deployment.

  • High-brightness commercial display with direct exposure rating
  • Recessed, impact-resistant glazing system
  • Integrated dual-mono audio architecture
  • Water-ballasted low centre-of-gravity base
  • Fully enclosed, thermally managed housing
Engineered Outdoor Format

A self-contained viewing structure purpose-built for pub gardens and terrace environments.

Operationally Controlled

Internalised cabling, rear service access and simplified maintenance architecture.

Stability & Compliance

Sealed water ballast system providing low-centre-of-gravity stability without permanent fixings.

Repeatable Deployment

Designed for scalable rollout and consistent activation across multiple estate locations.

Design & Brand Integration

Engineered Presence With Controlled Footprint.

The MatchPod balances strong visual impact with estate-friendly proportions and repeatable deployment design.

2.2m
Width
Compact, estate-suitable footprint
650mm
Depth
Low intrusion into terrace space
2.5m
Height
Strong sightline visibility
1.1m
Screen Base
Optimised for standing audiences
300mm
Header Band
Integrated brand visibility zone
Recessed
Display Window
Edge-to-edge premium finish
Structured Visual Presence

Designed to deliver statement impact without permanent infrastructure or excessive spatial demand.

Brand-Integrated Construction

Clean Dibond cladding and integrated header architecture ensure consistent Heineken presentation across all sites.

Estate-Ready Format

Compact, proportionally balanced design suitable for pub gardens, terraces and mixed-capacity environments.

MatchPod 75 front elevation fabrication drawing

TECHNICAL SPECIFICATION

Specifications vary by tier; final configuration confirmed following site assessment

Display
Display

High-brightness, direct-exposure commercial panel. Optimised for outdoor daylight visibility and extended operation.

Housing
Housing

Engineered internal frame with Dibond cladding. Recessed UV-stable impact-resistant glazing.

Audio
Audio

Integrated dual-mono active speaker system. Optimised for outdoor commentary clarity.

Stability
Stability

Integrated low-centre water ballast system. Designed for garden-safe deployment.

Power & Ventilation
Power & Ventilation

Single-feed connection. Rear intake and top exhaust airflow system. Thermally managed internal environment.

Connected Content & Estate Media Control

Every MatchPod is built connectivity-ready from the factory. This is not an aftermarket upgrade, it is embedded at design stage, giving Heineken a programmable outdoor media layer across the estate from day one.

Connectivity Built In

Every MatchPod ships with network integration hardware as standard. No retrofit required.

  • 4G / 5G router compatible
  • Secure remote device access
  • Centralised content control capability
  • Estate-wide or site-specific deployment

Standard on every unit. No additional hardware cost.

Managed Media Service
Managed Media Service: £1,000 per pod per year

Separate to the MatchPod programme licence. Available as an estate-wide or site-specific add-on.

Full content management and deployment service, operated centrally by Pixelhut.

  • Central content scheduling
  • Remote campaign upload
  • Timed messaging deployment
  • Estate-wide brand rollouts
  • Site-level targeting
  • Active monitoring and support

Ensures brand consistency and campaign control across all activated sites.

Commercial Capability

Outside of live fixtures, MatchPods can operate as controlled brand display units.

  • Heineken campaign creative
  • Tournament countdowns
  • Partner sponsorship content
  • Promotional offers
  • Product launches
  • Responsible drinking messaging

Extending brand presence throughout the active season.

Strategic Value

Connected Content delivers measurable returns beyond matchday activation.

  • Programmable brand visibility
  • Sponsor monetisation potential
  • Campaign flexibility
  • Additional commercial yield
  • Increased return on estate activation investment

Built-In Capability

Event Infrastructure Estate Media Platform
Programmable Brand Visibility Sponsor Monetisation Campaign Flexibility Commercial Yield Increased ROI

Operational Delivery Model

Pixelhut manages the full operational lifecycle. The same team, processes, and infrastructure behind the LED Fan Zone programme, applied to a scalable estate-wide deployment.

Production Scheduling

Fabrication scheduled upon confirmed site allocation. Structured batch production. Defined completion timeline.

Technical Support

Centralised support structure. 24 to 48 hour response protocol. Modular components for rapid swap-out.

Installation & Deployment

Pre-tournament installation window. Rapid single-day deployment per site. Low-disruption garden positioning.

Collection & Storage

Structured post-tournament de-rig. Secure off-season storage. Maintenance between deployments.

Pixelhut production and deployment

Pixelhut Fleet Management App

Every MatchPod is fitted with integrated tracking hardware, feeding live data into the Pixelhut fleet management platform. Full visibility of your estate activation from a single dashboard.

Live Location Tracking

Every pod carries an integrated AirTag tracker. See the real-time location of every unit across the estate, whether deployed, in transit, or in storage.

Deployment Dashboard

See which pods are live, which are awaiting installation, and which are in seasonal storage. Filter by region, status, or site. One view across the entire fleet.

Asset Security

Motion alerts and location history for every unit. Know the moment a pod moves and track its full journey from warehouse to site and back.

Operational Status

Real-time deployment status for every site. Track installation progress during rollout windows and monitor active status throughout the season.

Season Timeline

Visual programme timeline showing deployment windows, tournament periods, collection schedules, and maintenance windows across the five-year programme.

Reporting & Audit Trail

Full asset history per pod. Installation records, service logs, and location history available for compliance, audit, and programme review.

Live
Location Tracking
24/7
Fleet Visibility
Per Pod
Asset History
5 Years
Full Audit Trail
Launch Live Demo

Opens the Pixelhut Portal: Heineken Fleet Tracking Dashboard

Deployment Model

The MatchPod programme follows a phased rollout structure designed to validate performance, manage risk and enable scalable estate expansion within the tournament window.

Phase 1
Confirmed Pilot (12 to 25 Pods)
  • Pre-allocated priority locations
  • Defined pre-tournament installation window
  • Standardised deployment protocol
  • Live fixture validation
  • Operational sign-off prior to expansion
Phase 2
Estate Expansion
  • Activation under framework agreement
  • Batch-led production scheduling
  • Scaled installation using validated model
  • Centralised logistics and support
  • Site suitability-led allocation
Governance
Programme Governance
  • Confirmed site allocation
  • Production capacity alignment
  • Installation sequencing
  • Tournament calendar coordination

Estate Impact

A layered activation model maximising reach, consistency, and operational efficiency across the estate.

2,500 Pubs. One Format.

Activates garden and terrace locations not suited to full LED deployment. One engineered format that works across the entire Star Pubs & Bars estate.

22-Week Trading Window

May to September. Every summer. Pods drive extended dwell time and incremental food and beverage revenue through the peak outdoor trading season.

Heineken at Every Site

Consistent brand presentation from flagship venues to core estate pubs. Same quality. Same experience. Centrally controlled.

Zero Build Complexity

No event infrastructure. No scaffolding. No structural engineering. Single-day install per site with no disruption to trade.

Fan Zones + MatchPods

Two tiers. One estate strategy. LED Fan Zones for flagship venues. MatchPods for the core estate. Complete outdoor coverage at every level.

Fixed Cost. Five Years.

Pricing locked from day one regardless of inflation, demand or market conditions through to 2030. No annual renegotiation. No surprises.

How the Five-Year Model Works

The MatchPod licence is structured as a five-year estate programme running from 2026 to 2030. It is built around the most significant cycle of sporting events the UK will see this decade.

2026
FIFA World Cup
USA, Mexico & Canada: 11 June to 19 July
2028
UEFA European Championship
UK & Ireland (Home tournament): 9 June to 9 July
2030
FIFA World Cup Centenary
June to July 2030

Three major tournaments. Two World Cups. A home Euros on your doorstep. No other five-year window in recent history comes close to this concentration of national sporting moments.

Each pod is deployed from May through to the end of September, aligned to the UK summer trading season when outdoor spaces generate their highest footfall, longest dwell times and strongest food and drink spend. That gives every site approximately 22 weeks of active outdoor viewing each year.

Tournament years fill the heart of that window with a major international competition. The off-years are not empty, they are a full summer of content that keeps the infrastructure earning.

What the Off-Years Actually Look Like
Every off-year deployment window (May to September) contains a substantial programme of outdoor-viable sport:
  • British Grand Prix, Silverstone: every July. Race Sunday is one of the strongest outdoor pub trading occasions of the summer. Heineken
  • Women’s World Cup 2027, Brazil: 24 June to 25 July. Evening kick-offs BST. Strong audience if the Lionesses progress.
  • Women’s Euro 2029, Germany: summer. The Lionesses potentially defending their 2028 title.
  • The Ashes at Home, 2027: five Tests across June to August. Daytime outdoor viewing across the whole summer.
  • British & Irish Lions Tour: 2027 and 2029. Appointment viewing across the summer window.
  • Wimbledon: late June to early July, every year. A consistent peak trading fortnight.
  • The Open Championship: July, every year. Strong outdoor afternoon audience.
  • The Hundred and Test Cricket: July and August, every year.
  • Champions League & FA Cup Finals: May, every year. The season closer before summer begins.

Heineken’s 30-year UEFA Champions League partnership concludes in August 2027. From that point, Formula 1 and the UEFA Women’s Champions League, both Heineken-sponsored through 2030, become the two premier Heineken-branded sporting properties active in the summer window.

Why Five Years and Not One

A one-year activation agreement does not allow either party to build anything. Pixelhut cannot invest in estate-grade infrastructure for a single season. Star Pubs and Bars cannot develop habitual sporting footfall from a temporary installation.

The five-year framework changes the equation entirely. Pubs that own the outdoor viewing infrastructure year after year build a reputation. Regulars come back because the space exists and they know it will be activated.

By the time Euro 2028 arrives, a home tournament, on your estate, with your infrastructure already proven over two summers, the commercial return is not a spike. It is a compounding asset.

The Commitment in Plain Terms

Star Pubs and Bars commits to a fleet size. Pixelhut manages everything. The pods are yours to activate for every fixture in the summer calendar, across every year of the programme, at a rate that is fixed from day one regardless of what happens to costs, demand or market conditions between now and 2030.

Pricing Structure

Tournament years carry a full activation licence covering the complete Pixelhut managed service: installation, technical support, content management and full operational cover.

Off-years, 2027 and 2029, carry a reduced annual licence of £3,000 per pod. This is the licence fee for a full summer of commercial activation, not a retainer for a dormant asset.

One decision. Five years. Every moment covered.

What a MatchPod Actually Costs Per Day

£50
Per Pod Per Day
Tournament year cost across a 22-week deployment season. Less than the margin on a single round of drinks during a live fixture.
£19
Per Pod Per Day
Off-year cost at £3,000 per pod. A full summer of outdoor activation for less than a staff lunch break.
22
Weeks Active
May to September every year. Covering peak outdoor trading, the full tournament window, and every major summer fixture.

A single pub generating an additional £200 in food and drink spend on a match day more than covers the daily pod cost for the entire week. Across a 22-week season with multiple live fixtures per week, the return compounds rapidly. The question is not whether a MatchPod pays for itself, it is how quickly.

MatchPod Programme Pricing 2026 to 2030

The MatchPod programme spans 2026 to 2030, covering two FIFA World Cups and a home Euros. Three major tournaments. One fixed licence per pod, per season.

Annual Licence
One payment per season. Each pod is licenced for the May to September deployment window. No rolling monthly fees. No hidden costs. One invoice, one season.
Tournament Premium
In World Cup and Euros years (2026, 2028, 2030) the per-pod rate is higher, reflecting peak footfall and extended activation value. Off-years (2027, 2029) drop to a flat £3,000 per pod across all tiers.
Invoicing
Season licence invoiced ahead of each deployment window. Production deposit invoiced on order confirmation. All prices exclude VAT. Payment terms aligned to deployment schedule.
Payment Schedule
2026
Tournament
FIFA World Cup + Summer Season
Full seasonal licence. Covers production, branded wrap, deployment, collection and storage.
£7,000 to £8,000
per pod · depends on fleet size
2027
Off-Year
Summer Season
Maintenance licence. Storage, condition check, branding refresh and seasonal redeployment.
£3,000
per pod · flat rate all tiers
2028
Tournament
UEFA Euros (UK & Ireland) + Summer Season
Home tournament year. Full deployment, branded wrap refresh, collection and storage.
£7,000 to £8,000
per pod · depends on fleet size
2029
Off-Year
Summer Season
Maintenance licence. Storage, condition check, branding refresh and seasonal redeployment.
£3,000
per pod · flat rate all tiers
2030
Tournament
FIFA World Cup Centenary + Summer Season
Final programme year. Full deployment, branded wrap refresh, collection and storage.
£7,000 to £8,000
per pod · depends on fleet size
Fleet Pricing by Tier
Tier 1: Pilot
Starter
12 Pods
Entry-level deployment
2026: World Cup + Summer
£96,000
2027: Summer Season
£36,000
2028: Euros (UK) + Summer
£96,000
2029: Summer Season
£36,000
2030: World Cup + Summer
£96,000
5-Year Total
£360,000
Tier 2
Growth
25 Pods
Save £250 per pod per tournament year
2026: World Cup + Summer
£193,750
2027: Summer Season
£75,000
2028: Euros (UK) + Summer
£193,750
2029: Summer Season
£75,000
2030: World Cup + Summer
£193,750
5-Year Total
£731,250
Tier 3
Scale
50 Pods
Save £500 per pod per tournament year
2026: World Cup + Summer
£375,000
2027: Summer Season
£150,000
2028: Euros (UK) + Summer
£375,000
2029: Summer Season
£150,000
2030: World Cup + Summer
£375,000
5-Year Total
£1,425,000
Tier 4
Premium
75 Pods
Save £750 per pod per tournament year
2026: World Cup + Summer
£543,750
2027: Summer Season
£225,000
2028: Euros (UK) + Summer
£543,750
2029: Summer Season
£225,000
2030: World Cup + Summer
£543,750
5-Year Total
£2,081,250
Tier 5
Enterprise
100 Pods
Save £1,000 per pod per tournament year
2026: World Cup + Summer
£700,000
2027: Summer Season
£300,000
2028: Euros (UK) + Summer
£700,000
2029: Summer Season
£300,000
2030: World Cup + Summer
£700,000
5-Year Total
£2,700,000

All prices exclude VAT. Payment terms aligned to deployment schedule.

Proposed Next Steps

1

Agree Pilot ScopeConfirm initial site allocation and fleet size for the 2026 deployment window (12 to 25 pods)

2

Finalise FrameworkAgree the five-year commercial terms, site selection criteria, and programme governance structure

3

Initiate ProductionAgree payment schedule and trigger batch production to meet the pre-tournament installation window

4

Deploy & ActivateStructured installation across confirmed sites ahead of the 2026 FIFA World Cup kick-off

Ready to Activate Your Estate?

One conversation. Five years of outdoor activation. Let's build the programme together.

Get in Touch

hello@pixelhut.co.uk